Carnival 2025 is being held under a little bit of a cloud. On December 30, 2024, the Government declared a nationwide State of Emergency (SoE). Two weeks later, on January 13, 2025, Parliament extended the SoE by three months.
However, importantly, at a news conference on December 31, Minister Stuart Young, who was acting as Attorney General on that day, confirmed there would be no curfew to allow Carnival activities to continue, as he said, “Government is very concerned to ensure continued economic activity.”
The Trinidad and Tobago Promoters’ Association has confirmed that while the SoE has remained in effect for Carnival, the season has still been largely successful.
“The events have been successful. They’ve been expertly executed by the event practitioners. The levels of participation of citizens and tourists alike has been satisfactory. And certainly in the context of your question re state of emergency, they have been executed safely. And that is really something that we are very, very grateful for at this point. And of course, expect that the rest of this 2025 season is going to be just as safe and as enjoyable as what we’ve seen so far in the last couple of weeks,” said advocate for the TTPA, Paige De Leon in a telephone phone interview with the Business Guardian.
De Leon said while much of the public focus has been placed on larger, all-inclusive fetes with high prices, there had been several successful, smaller events across the season.
“I think it’s (been) a mixed bag. I think that what we see now is that while certain events may get the profile and the headlines or the sound bites and the snapshots, there is, in fact, a product out there in the market for every single person who wants to do an event, there is something for you,” she said, “So there are the over-expensive events, we all know what they are. And then there are those events that are at a much lower price point that allow people to have the cooler options or buy drink options, or, you know, less involved production options. So there is a range of options available for everybody, and I think that all of those options are being patronised by the public, by our clients, and by our stakeholders. So I’m seeing a mixed bag for sure.”
The Business Guardian confirmed there have been instances across the season where fetes with ticket prices $300 or lower were successful, including newer entries like Bunji Garlin’s Hard Fete or Dream Carnival’s Glow Fete held at Nice Place Bar in Chaguanas which saw large attendances with tickets initially costing $200 or less.
“There are lots of offerings, lots of options, and people are patronising them based on their taste and whatever determines your taste, whether it’s budget, whether it’s just what you like to do, whether it’s the age of the person, there is something for everyone,” said De Leon.
The TTPA advocate said she felt the returns promoters saw over the Carnival season were on par with pre-pandemic Carnivals, despite the SoE and promoters still facing some of the post-COVID challenges.
Those post-pandemic challenges include inflated costs of products required to host events and that many promoters still struggled to receive the level of sponsorship they would have previously received from corporate Trinidad and Tobago, a trend that has held since the pandemic.
“The feedback is that sponsorship is being reduced generally, and across the board. Corporations appear to be spending less in this particular area. It is something for us to watch, so that as we analyse the trends, we’re going to understand what the economy is telling us about this particular business model, and when, why and how we can improve, in order to ensure that we see corporate Trinidad and Tobago going back to the levels that we would have had pre-pandemic,” she said.
“That is the hope, and that is certainly a general sense of what’s happening in the industry, where that’s concerned,” de Leon added.
However, in general she felt this Carnival was very heartening for Carnival promoters and events.
“I think that Carnival has just come back. Since the pandemic, I think this year we are seeing a fully participated-in Carnival season, and this is the first time we would have seen that since those pandemic years. So that’s a very, very good sign. And we hope that the trend continues in that way, in that direction,” she explained.
De Leon felt the longer season may have helped in this regard as the extended calendar meant that even with the addition of new fetes, most events were well supported.
She added, “On behalf of the event producers, we want to thank all of Trinidad and Tobago for coming together in the way that they have and really showing the world what Carnival means. Trinidadians have used the opportunity of Carnival to make a very clear statement about how much they value the culture. I think that all types of events have been very well patronised. You know, pan has done well, The mass has done well. The events have done well and the calypso has done well. So we’re very, very happy.”
De Leon also noted that in the midst of the season, several representatives of regional and international carnivals, which are styled after T&T’s Carnival, have had a marketing presence in events as well. She said this also reflected positively on T&T’s product.
“I know that there are at least six or seven foreign festival owners in the country right now. Some of them are on the radio, and some of them are just out networking, meeting people and getting the lay of the land. And I think that that’s an interesting development when it comes to how the Carnival landscape across the world is growing,” she said.
“So that Carnival industrial complex, the idea is starting to really manifest itself, even in ways like that, where we’re not just looking at Trinidad as an event. People come here to see what we’re doing. Other people are recognising the value of bringing their money here to advertise. And so that’s something that I think is positive, and it says a lot about the levels of respect and, you know, understanding of what Trinidad and Tobago represents in the world of Carnival.”