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Thursday, April 3, 2025

$1M prize for Ultimate Soca Champion

by

75 days ago
20250118
 Strictly FX and Air Committee's Adrian Chandler, left, Star Global Production Studios CEO Rodney Seemungal, Lollabee’s Sheldon Stephen and T&T Promoters’ Association president Jerome ‘Rome’ Precilla during the media conference and launch of the Ultimate Soca Champion yesterday.

Strictly FX and Air Committee's Adrian Chandler, left, Star Global Production Studios CEO Rodney Seemungal, Lollabee’s Sheldon Stephen and T&T Promoters’ Association president Jerome ‘Rome’ Precilla during the media conference and launch of the Ultimate Soca Champion yesterday.

ROGER JACOB

Se­nior Re­porter

soyi­ni.grey@guardian.co.tt

The first prize for the Ul­ti­mate So­ca Com­pe­ti­tion is $1 mil­lion. The new so­ca com­pe­ti­tion will al­so fea­ture a youth com­pe­ti­tion where the win­ner will re­ceive $200,000.

The pro­duc­tion has a bud­get of around $8 mil­lion of which $4 mil­lion will come from the Min­istry of Tourism, Cul­ture and the Arts. Each of the ten fi­nal­ists will re­ceive a $50,000 per­for­mance fee, plus ad­di­tion­al funds to aid in their fi­nal per­for­mance.

The com­pe­ti­tion will em­brace a re­al­i­ty show for­mat much in the vein of X-Fac­tor and Amer­i­ca’s Got Tal­ent. Pro­duc­er Jerome “Rome” Pre­cil­la even met with re­al­i­ty show pro­duc­er Si­mon Cow­ell in Los An­ge­les a few months ago to pick his brain be­fore set­tling on his pitch.

The new for­mat means the tele­vi­sion view­ing as­pect will be pri­ori­tised. There will be sev­er­al shows pro­duced and broad­cast be­fore the fi­nal com­pe­ti­tion.

“One of the main rea­sons for not hav­ing it on Car­ni­val Fri­day is that we want this to be pre-pro­duced,” he ex­plained.

There­fore, the fi­nale will be record­ed on Feb­ru­ary 20, edit­ed and broad­cast dur­ing Car­ni­val week. The date of the broad­cast is still be­ing fi­nalised. It will be shown ex­clu­sive­ly on CNC3, re­gion­al via ca­ble part­ners and in­ter­na­tion­al­ly via Pavil­lion+ a stream­ing ser­vice that is like Net­flix for Caribbean con­tent.

Con­tes­tants will be sourced from across the globe. The win­ners of so­ca com­pe­ti­tions will be in­vit­ed to en­ter. Con­tes­tants who haven’t won com­pe­ti­tions will be in­vit­ed to sub­mit three au­di­tion videos. One video will be of them per­form­ing their com­pe­ti­tion song, the sec­ond will show them per­form­ing be­fore a crowd of at least 1,000 peo­ple and the third an artiste brief. The youth com­pe­ti­tion will be for per­form­ers be­tween the ages of 18-25.

While there will be no sep­a­rate groovy and pow­er com­pe­ti­tion, prizes for the best song in each cat­e­go­ry will be up for grabs.

Mu­sic pub­li­cist Adan­na As­son ex­pressed con­cern about the merged cat­e­gories.

“My con­cern is how do we make the artistes that are sub­mit­ting feel com­fort­able that there is a lev­el play­ing field as far as the judg­ing cri­te­ria is con­cerned?” she asked.

“How are you guys go­ing to struc­ture the se­lec­tion process, maybe that’s my ques­tion, to make the artistes feel com­fort­able that they do have a fair fight­ing chance in the com­pe­ti­tion?”

Pre­cil­la said the points cri­te­ria, which al­lo­cates scores based on per­for­mance, crowd re­sponse and vo­cal abil­i­ty is de­signed to bal­ance the play­ing field be­tween a groovy and a pow­er so­ca per­former.

In De­cem­ber, reign­ing Ca­lyp­so Monarch Machel Mon­tano, who is al­so a mul­ti­ple So­ca Monarch win­ner, voiced an opin­ion that be­yond com­pe­ti­tion, artistes need to fo­cus on their mu­sic, writ­ing, pro­duc­tion and mes­sag­ing. Through­out the years, aca­d­e­mics and com­men­ta­tors have al­so said com­pe­ti­tion has not been good for Car­ni­val.

This view was chal­lenged by Pre­cil­la, who said as an artiste, he felt com­pe­ti­tion brought out a fire in­side per­form­ers a live show did not.

“Not to say that artistes don’t give their 100 per cent when they are per­form­ing at a fete, how­ev­er, when it comes to a so­ca com­pe­ti­tion they go all out,” he said.

Ris­ing artiste Ke­si Tem­pro, a for­mer ju­nior ca­lyp­so monarch and the win­ner of the 2023 Mag­num Sum­mer­Stage com­pe­ti­tion, agrees. She said col­lab­o­ra­tion is great, but younger artistes need the show­case and val­i­da­tion a com­pe­ti­tion pro­vides.

“How could you col­lab­o­rate if you don’t get the op­por­tu­ni­ty to be known?” she asked.

Live au­di­tions for the Ul­ti­mate So­ca Com­pe­ti­tion will be held from 9 am on Jan­u­ary 25 at the Southen Acad­e­my for the Per­form­ing Arts (SAPA). Prospec­tive com­peti­tors need to reg­is­ter via the of­fi­cial web­site: ul­ti­mate­so­cacham­pi­on.com from Mon­day.


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