The T&T Women’s Crick­et As­so­ci­a­tion (TTWCA) has an­nounced a land­mark part­ner­ship with KFC T&T for its up­com­ing 2026 women’s crick­et com­pe­ti­tions. This col­lab­o­ra­tion marks a sig­nif­i­cant mile­stone for the as­so­ci­a­tion as it con­tin­ues to ex­pand op­por­tu­ni­ties for fe­male crick­eters across the na­tion.

​Through its in­vest­ment of $120,000, KFC will sup­port the TTWCA’s 2026 Pre­mier­ship and Cham­pi­onship Di­vi­sions, which col­lec­tive­ly fea­ture 14 clubs. As the high­est lev­el of do­mes­tic women’s crick­et lo­cal­ly, these com­pe­ti­tions serve as a vi­tal pipeline for na­tion­al and re­gion­al se­lec­tion. The TTWCA is af­fil­i­at­ed with the T&T Crick­et Board (TTCB) and has been in­stru­men­tal in de­vel­op­ing nu­mer­ous as­pects of women’s crick­et for over five decades. With over 250 ath­letes cur­rent­ly rep­re­sent­ed, the or­gan­i­sa­tion con­tin­ues to el­e­vate fe­male par­tic­i­pa­tion in sport, host­ing Un­der-16 and U-19 pro­grammes, na­tion­al leagues and re­gion­al tour­na­ments.

​Az­im Bas­sarath, pres­i­dent of the TTCB, wel­comed the col­lab­o­ra­tion, say­ing: “The con­tin­ued growth of women’s crick­et de­pends on strong part­ner­ships. KFC’s com­mit­ment sig­nals that cor­po­rate T&T recog­nis­es the val­ue and po­ten­tial of our fe­male ath­letes. This sup­port not on­ly strength­ens our do­mes­tic com­pe­ti­tions but re­in­forces the broad­er move­ment to­ward gen­der eq­ui­ty in sport.”

​For KFC, this part­ner­ship ex­tends be­yond the bound­ary. The ini­tia­tive is de­signed to use the plat­form of sport to am­pli­fy ad­vo­ca­cy around crit­i­cal so­cial is­sues, in­clud­ing do­mes­tic vi­o­lence, breast and cer­vi­cal can­cer aware­ness, and the em­pow­er­ment of young women.

​Roger Ramb­harose, Vice Pres­i­dent – KFC & Piz­za Hut, Pres­tige Hold­ings Lim­it­ed, ex­plained: “At KFC, sport is one of our core pil­lars for in­vest­ment be­cause it builds dis­ci­pline, con­fi­dence and com­mu­ni­ty. Our part­ner­ship with the TTWCA is not on­ly about fund­ing com­pe­ti­tions; it is about stand­ing along­side these ath­letes in sol­i­dar­i­ty as cham­pi­ons for change. Women in sport rep­re­sent the virtues of strength, re­silience and lead­er­ship. We will am­pli­fy their voic­es and use crick­et as a plat­form to ad­dress crit­i­cal is­sues for young women every­where.”

​A key com­po­nent of the 2026 sea­son will be com­mu­ni­ty en­gage­ment. TTWCA ath­letes will par­tic­i­pate in meet-and-greet ses­sions in un­der­served com­mu­ni­ties to share their jour­neys of re­silience and self-worth. Fur­ther­more, the part­ner­ship will in­te­grate KFC’s flag­ship cor­po­rate so­cial re­spon­si­bil­i­ty pro­gram, Har­vest. This will see crick­eters par­tic­i­pat­ing in com­mu­ni­ty kitchen ac­ti­va­tions to pro­vide meals to vul­ner­a­ble fam­i­lies.

​Stacey Ryan, Head of Mar­ket­ing - KFC & Piz­za Hut, em­pha­sised the im­por­tance of vis­i­bil­i­ty.

“This part­ner­ship aligns deeply with our brand pur­pose. We are proud to in­vest in plat­forms that el­e­vate women, es­pe­cial­ly in spaces where rep­re­sen­ta­tion mat­ters.”

Ryan added, “The TTWCA ath­letes are role mod­els. When they step on­to the field, they rep­re­sent pos­si­bil­i­ty. Through com­mu­ni­ty meet-and-greets, em­pow­er­ment ses­sions and Har­vest ac­ti­va­tions, we want young girls, par­tic­u­lar­ly those in vul­ner­a­ble com­mu­ni­ties, to see them­selves re­flect­ed in strength and suc­cess. This is about cre­at­ing vis­i­bil­i­ty, val­ue and voice.”

The 2026 TTWCA sea­son will fea­ture both 50-over and T20 com­pe­ti­tions in the Pre­mier­ship Di­vi­sion, along with 30-over and T20 for­mats in the Cham­pi­onship Di­vi­sion, pro­vid­ing a dy­nam­ic and com­pet­i­tive en­vi­ron­ment for fe­male ath­letes through­out the coun­try.

With com­pe­ti­tions run­ning from Jan­u­ary to May each year, the part­ner­ship be­tween KFC and TTWCA will not on­ly en­hance vis­i­bil­i­ty for women’s crick­et but al­so sus­tain en­gage­ment through­out, and even be­yond the reg­u­lar sea­son.

​Mar­jorie Thomas, pres­i­dent of the TTWCA, ex­pressed her grat­i­tude for the sup­port: “Lo­cal­ly, women’s crick­et has a proud his­to­ry and con­tin­ues to pro­duce out­stand­ing ath­letes. With 14 clubs com­pet­ing across our di­vi­sions, this part­ner­ship will sig­nif­i­cant­ly en­hance the qual­i­ty of our 2026 sea­son.”