Elizabeth Gonzales
Tobago Correspondent
Prime Minister Dr Keith Rowley is making one last attempt to convince Sandals Resorts to reconsider investing in Tobago by building a hotel on the island.
As a final act for Tobago before stepping down, Dr Rowley stated his only regret was not securing a Sandals resort for the island and hopes to do so before his departure.
Speaking during his final message as PM to Tobagonians during the commissioning of the new Tobago airport terminal yesterday, he revealed that he has personally reached out to the Sandals owner with a plea to take another look at the island.
He called out Chief Secretary Farley Augustine and Progressive Democratic Patriots (PDP) leader Watson Duke to get involved in making it happen.
“I didn’t give up after all that (first failed attempt). Recently, I spoke to the leadership at Sandals, and I asked them to come look at this again, and if I was the problem, I wouldn’t be there tomorrow,” Rowley said.
According to the Prime Minister, Sandals has agreed to send its executive chairman Adam Stewart to Tobago to reassess the island’s tourism potential. He urged Augustine, Duke, and all Tobagonians to come together and sell the island’s potential.
“And when he comes, he will meet Prime Minister Stuart Young and you Tobagonians, especially you Farley Augustine and you Watson (Duke).
“I’m inviting both of you from this platform whenever Adam Stewart comes to Trinidad and Tobago. When he comes here in August, you, you, you, and all of you, with the Prime Minister of Trinidad and Tobago, for the people of Tobago, sit down with him. Sit down with him. And all of you become salesmen and saleswomen for the potential of Tobago, and success will be that you all manage to convince them to look at Tobago again and give Tobago one or more of those Sandals projects that the Caribbean has been benefiting from.”
The PM had earlier said the Sandals official was coming in March.
Rowley lamented that the previous attempt to bring Sandals to Tobago had failed due to a lack of support from Tobagonians, influenced by political divisions.
He said failing to bring the hotel chain remains a regret as he leaves office.
“I’m extremely saddened by the fact that our attempt to bring the Sandals model to Tobago failed as a result of Tobagonians not embracing it in the way that we should. And the reason for that, I must say, is that some of my political colleagues believe that they can separate national success from political success. The point is, if good comes for the people of Tobago, it comes for all of us.”
He stressed that the Caribbean remains one of the world’s top vacation destinations, and other islands have capitalised on tourism growth through major hotel investments.
“Barbados has endless hotel rooms. Just look out the window when landing in Barbados, and you see miles of hotels. The last time I was there, two weeks ago, they had six large hotels under construction right now, adding to their hotel stock.”
Using Sandals’ success in other Caribbean nations as an example, Rowley argued that Tobago should not miss out on the opportunity.
“If Sandals is good enough for the Bahamas, for Jamaica, for Antigua, for Saint Vincent, for Grenada, and for the rest of the world, it’s good enough for Tobago. Because it is the most successful indigenous tourism model in the region, and I say it’s a world beater.”
Rowley also stressed that without additional hotel rooms, Tobago would struggle to attract the necessary airlift, making tourism development difficult.
“If you don’t have the hotel rooms, the planes have no reason to come to you, and if you don’t have the airline airlift, then your hotel rooms are a waste of time and money. So the two things have to go together.”
He pointed to the impact of Sandals on Saint Vincent’s tourism industry as proof of its effectiveness.
“I can tell you, Saint Vincent has now become a major player with respect to arrivals. That only happened because they have a Sandals. And since they’ve had it, their tourism has gone sky-high.”
In addition to hotel investment, Rowley said another crucial component for Tobago’s tourism growth is the construction of a marina.
“This is a turning point. The quest to become a tourism destination with a serious airlift and a welcoming call has begun in Tobago. We want to be a part of that. And the other missing component is a marina.”
Rowley said his renewed push to bring Sandals back comes as Tobago faces economic challenges and struggles to boost its tourism industry. With Stewart set to visit Tobago, Rowley has placed the responsibility on Tobago’s leaders to seize the opportunity.
Duke, Hotel Association welcome the move
Meanwhile, PDP leader Watson Duke said it was a wonderful project. Duke, who stood at the front of the criticism of the project then, said he is open to meeting with Sandals. However, he said it must be on Tobagonians’ terms.
“I was never against Sandals; I was against the methodology used to build Sandals, and I will always be against it. I was against where the Government agrees to build everything and ask Sandals to come and operate it and put our people as waiting boys and girls.”
For Alpha Lorde, president of the Tobago Hotel and Tourism Association, it is a step in the right direction.
“I’m looking at it from a much broader context as an international brand and international player perspective, and I think it is more than time Tobago has more than one international player that can support the industry.”
He is also looking forward to the Marriott project currently on the board for the island.
What happened to Sandals Tobago
The Sandals Tobago project was a major tourism initiative announced in 2017 by Rowley to boost Tobago’s economy. The Government planned to build the luxury Sandals resort on prime beachfront land at Buccoo and Golden Grove, aiming to attract international visitors and create jobs. However, the project quickly faced backlash over environmental concerns, land acquisition disputes, and allegations of a lack of transparency.
Activists warned about potential damage to Buccoo Reef, while critics questioned the Government’s secrecy on tax concessions and public spending.
Many Tobagonians felt excluded from the decision-making process, fuelling public resistance.
By early 2019, Sandals withdrew from the deal, citing negative publicity and the contentious political environment. The Government blamed misinformation and opposition resistance—particularly from members of the PDP, which at the time included Augustine, Duke, and sitting Deputy Chief Secretary Faith Brebnor—while others argued that the deal lacked proper consultation and planning.