Freelance Correspondent
Picture this: It is Tuesday, and the air is thick with anticipation. Thousands of people waving flags, arms raised, voices chanting and are waiting for one moment. The lights dim, the bass rumbles, and then, as if struck by lightning, Kees Dieffenthaller appears.
His voice soars over the beat, and the crowd erupts as he sings: “No Sweetness! Diaz she weakness! No feelings, just wuk it up like yuh mean it!”
This is more than just a performance, it’s soca—alive and electrifying, reaching across cultures, continents, and generations.
For more than two decades, Kes the Band has been a driving force in the evolution of T&T’s signature sound but for Kees, the journey is far from over.
When asked if he believes the band has reached its goal, he gave a response that perfectly exemplifies Kees’s attitude to his profession.
“The first one I think is persistence. Honestly, just keeping interested, pushing, so persistence over the years, I grew on from that, I think it’s been a common achievement cause you always have different levels, you always have new goals, so there’s no one particular thing. We’ve had amazing victories along the way, so, yeah! The pinnacle? Who’s to say? We will see what the future holds,” he said.
From small fetes in Port-of-Spain to sold-out arenas across the globe, Kees has spent years proving that soca is not just a seasonal soundtrack, but a genre with global potential.
Bringing Caribbean music to international audiences has always been a challenge. The industry is competitive, and soca has often been undervalued on the global stage. But that hasn’t stopped Kees.
“I guess the challenge is that there are not enough days in a year, because when you truly get on your part, you realise that there are certain things that need to be done, and I guess when you’re outside looking in or when you’re now coming into it, you don’t realise the certain steps that need to be taken before you hit certain things.
“We are a lot more aware and a lot more educated and that’s just saying what we have to do, and where we wanna go, so our routes have been amazing. I think stuff like the tours, the east coast tours, and the west coast tours, we’ve been selling out a lot of live venues, that leads to bigger better venues, but you have to start at a certain level and do that, then be able to have conversations about something else,” he explained.
Kes the Band has embarked on multiple US tours, selling out venues from New York to Los Angeles. The reception has been nothing short of phenomenal. Fans from all backgrounds, Caribbean and non-Caribbean alike, are singing every lyric, feeling every rhythm. But it’s not just about sold-out shows. It’s about breaking barriers. While his focus has always been on music, Kees is deeply aware of the social challenges facing T&T. The world is shifting, and with it, the way people interact, communicate and consume culture.
“It’s a bigger challenge now. I feel like parents have it hard now, I know every generation would say that but I think the bombardment of information has been insane, so it’s hard to keep up sometimes of what’s happening and I feel like opening your communication with your child and opening a communication with each other helps you get a better perspective,” he said.
This belief in communication and connection is what fuels Kees’ music. It’s why he blends sounds and styles, always looking for new ways to bring people together. His Big Links Riddim collaboration is a perfect example of that.
When it comes to the controversy surrounding Trinibad, an often-criticised genre, Kees has a measured perspective.
“Art reflects life,” he says. “You can’t blame the painter for painting what they see. These youths are writing about their reality, just like we did when we were younger. But with that, comes responsibility. If you’re putting something out there, you have to understand the energy you’re creating,” he explained.
For someone who has already worked with some of the biggest names in Caribbean music, Kees still has a wish list of dream collaborations.
“I really dig Bruno Mars, I really feel he is such a talented performer and songwriter and he just has a lot of character that he could do a calypso, I feel like we could do a calypso. I love Junior Gong (Damien Marley). I think he just has that fire and energy; and Sting because I am an old rocker at heart.
And while music is his primary art form, food plays an important role in his creativity as well. Anyone who has listened to Cocoa Tea, Jolene or Jub Jub knows that food references pop up often in his lyrics.
“Music is art and I think food also in Caribbean culture plays such a role. I think those are the things that we have in common. Like Cocoa Tea is just a homegrown thing that we all grew up with and it is a connector. Music is about connection, so for me if two enemies could like the same song, you’ve done your job, you’ve shown people even if I’m not into you, we do love the same song.”
For all his success, Kees remains grounded in simplicity. When he’s not on stage, he finds joy in the small things that fame rarely allows.
“When I’m not doing music and I’m not on a stage I enjoy simple life again. I enjoy it when I’m away and one or two people may know you here and there but the majority don’t know who you are and I’m just a normal guy going for coffee,” he said.
Balancing family life with the demands of an international music career isn’t easy, but Kees has learned the secret to balancing both.
“I keep it as simple as possible. I don’t try to complicate it, you know, I went through my days of just being around. Eventually, you have to come to your conclusion, you know, of simplicity and understanding, that the simple things are the golden things,” he said.
As Carnival season kicks into high gear and the band prepares for another year of global performances, Kees remains as hungry and driven as ever. The mission? To push soca further than it’s ever gone before and Kees Dieffenthaller isn’t stopping anytime soon.