“Blacks are tired of standing at the touchlines to witness a game that they should be playing. They want to do things for themselves and all by themselves.”
—Steve Biko
(1946-1977, South African anti-apartheid activist and founder of the Black Consciousness Movement)
We are taught to undervalue, even ridicule anything African or black. Historically, African and African Diaspora peoples, cultures, products, and achievements have been undervalued, minimised and overlooked—even by ourselves. “Anti-blackness”, conscious, subconscious and unconscious, has been with us for at least five hundred years. It is rooted in colonialism, racism, and Western cultural bias. Organised political, intellectual and cultural resistance by Africans and the Diaspora against European subjugation and racism have always simmered but truly exploded across the globe in the 1920s and 1930s.
The 1917 Russian Revolution exerted a profound influence on anti-colonial thinkers and fighters across Africa, Asia and the Caribbean. It infused and energised the philosophy of Black Consciousness on the Mother Continent and in the Americas, fuelling intellectual, political and cultural identity resistance movements.
In the United States the Harlem Renaissance—an intellectual and cultural movement of African-American music, dance, art, fashion, literature, theatre and politics that included Jamaican writer Claude McKay—blossomed as part of the general struggle for black human and civil rights. In the Caribbean Marcus Garvey founded the Universal Negro Improvement Association in Jamaica (1914) to work for the advancement of people of African ancestry around the world. Hundreds of thousands rallied to its slogan “Africa for the Africans, at home and abroad!”
In the French-speaking world the Négritude movement, a cultural and literary movement, emerged among African and Caribbean writers in Paris, aimed at celebrating black identity and opposing colonialism. Key figures included Aimé Césaire (Martinique), Léopold Senghor (Senegal) and Léon-Gontran Damas (French Guiana), who sought to reclaim African heritage and promote pride in black culture.
FREEDOM DAY: 1950s
By the 1950s anti-colonial ferment in post-World War 2 Africa heralded the demise of European colonialism on the continent. Nationalist political movements organised to consign the old colonial order to the dustbin of history. The philosophy of Pan-Africanism was central to this.
During the 1950s and 1960s, Kwame Nkrumah (1909-1972, Prime Minister of the Gold Coast from 1952 to 1957 when it gained independence from Britain, and President of Ghana, from 1957 to 1966) organized a series of Pan-African congresses in Accra, aimed at empowering other African nationalist leaders to overthrow the colonial yoke.
Trinidadian George Padmore (1903–1959, born Malcolm Nurse in Arouca and a leading theoretician of global Pan-Africanism) was Nkrumah’s key advisor.
Importantly, Nkrumah loved football. And he saw in it a ready weapon for the arsenal of Pan-Africanism, a powerful tool for challenging the colonial order and for nation-building. He used the sport to foster internal unity, build national pride, and promote his vision of a “United States of Africa,” investing in infrastructure and using his country’s national team, the Black Stars, to showcase African talent.
Nkrumah is credited with supporting the establishment of the African Clubs Championship. He donated funds for the tournament, which later evolved into the African Champions League. This leads us to the Africa Cup of Nations.
North Africa, then a more autonomous region than the rest of the continent, was first to join FIFA, through Egypt in 1923. The Confederation of African Football (CAF) was accepted as a zone of FIFA in 1954 against the wishes of Asia and Argentina but with the support of the four British Home Nations and the countries of the communist Eastern Bloc. Amidst the febrile anti-colonialism of the day CAF was by definition a Pan-Africanist institution, created to advance the interests of Africa in world football.
The African Nations Cup began in 1957, years before its European equivalent, which was inaugurated in1960. That tournament was replaced by the Africa Cup of Nations (AFCON) in 2009. Notably, CAF also preceded its political counterpart, the Organization of African Unity (1963-2002), which was created to fight colonialism and promote African political and economic integration.
CAF recently achieved its most extensive and lucrative penetration of Europe for the Cup of Nations, which is traditionally undervalued like all things African, concluding 20 separate media rights agreements covering more than 30 territories. The tournament, for the first time, is now available to millions of viewers across Europe. The magnitude of this breakthrough signals a quantitative leap forward in CAF’s strategy to position African football as a valuable part of the mainstream global football calendar rather than a niche product, and is a measure of the tournament’s and African football’s burgeoning global importance.
This development allows an increase in prize money, with the 2025 champion earning ten million dollars. By comparison, the winner of Concacaf’s Gold Cup earns one million. Immediately prior to the ongoing 2025 tournament CAF announced a change to a quadrennial tournament cycle starting after the 2028 edition, moving away from its traditional biennial schedule. This change makes good commercial sense, facilitates rationalisation of the international calendar and brings AFCON into line with the continental championships of Asia, Europe and South America. Only Concacaf’s Gold Cup now remains a biennial tournament
AFCON MOROCCO 2025
At AFCON 2025 several hundred African players from European leagues are participating, the largest number from Nigeria followed by the Francophone West Africans of Cameroun and Cote d’Ivoire. Almost 30 per cent of the players competing in Morocco were born outside the continent, reflecting the growing reliance of many African countries on players from the diaspora in Europe.
To his credit, David Moyes of Everton FC supported AFCON stating, “We have to respect completely the Africa Cup of Nations. The players will go to play in the tournament for their countries and rightly so. The AFCON is more than just a tournament ... it’s pride, identity, passion and legacy. When Africa calls, you answer.”
Still, European club coaches are traditionally sceptical about AFCON and decry its impact on UEFA club competitions. In a concession to these coaches FIFA delayed the release of players to AFCON 2025 by one week. In a pointed response, Mali’s head coach, Belgian Tom Saintfiet (once of TTFA) commented, “The problem is that FIFA’s technical director, Arsène Wenger, knows nothing about international football. Apart from two seasons in Japan, he has only worked with top European clubs, Arsenal and Monaco. And that’s what he’s doing now—working for the big clubs, not for national teams.”
He went further, denouncing the way non-European continents are treated, saying, “There is no respect for football in Africa, Asia, Oceania, Concacaf ... For FIFA, the centre of football is Europe and that’s all that matters. The money from European clubs is all that matters.”
European clubs should not complain about the claim of Africa on its players. Football was introduced into Africa in the 1860s by European expatriates. Since the arrival of independence, beginning in the 1950s, African football has been developed by neocolonial, profit seeking elements as a lode of black talent—an appendage of European football to be mined for export like the continent’s mineral resources.
This continues today via local academies connected to talent trawling European clubs, which recruit African players knowing their potential or actual status as internationals, the timing of AFCON and the real possibility of players being called away to represent their countries. But out of this exploitative process has emerged the modern African player and a continental championship that is constantly increasing in global stature and commercial value.
GUIDING VISION
Paradoxically, while African players have gained athletic credibility and acceptance across the globe, racism against them as humans endures and African football remains in the throes of a struggle for global equality. CAF officialdom may be riddled with corruption, par for global football, but what is unfolding in Morocco is an excellent advertisement for African football. And it is affirmation that Africa can organise itself and present a serious face to the world in the long march toward equal status and stature.
The great Pan-African visionary and humanist Kwame Nkrumah once wrote, “I believe strongly and sincerely that with the deep-rooted wisdom and dignity, the innate respect for human lives, the intense humanity that is our heritage, the African race, united under one federal government, will emerge not as just another world bloc to flaunt its wealth and strength, but as a Great Power whose greatness is indestructible because it is built not on fear, envy and suspicion, nor won at the expense of others, but founded on hope, trust, friendship and directed to the good of all mankind.”
That vision of African greatness is alive in AFCON Morocco 2025.
Check it out.
