Dig­i­cel has re­moved its $3 over-the-counter pay­ment fee with im­me­di­ate ef­fect.

The fee, in­tro­duced in De­cem­ber 2022, had drawn crit­i­cism from cus­tomers. Its re­moval comes as Dig­i­cel sig­nals changes to how it op­er­ates lo­cal­ly, with oth­er up­dates ex­pect­ed in the com­ing months.

“For 19 years, Dig­i­cel has been ded­i­cat­ed to serv­ing the peo­ple of Trinidad and To­ba­go, and to­day we re-ig­nite our dri­ve to­ward im­prov­ing our cus­tomer ser­vice and sat­is­fac­tion,” said Pieter Verkade, new CEO of Dig­i­cel Trinidad and To­ba­go.

“We are giv­ing cus­tomers a rea­son to smile again, as this fee was a pain-point for many, and its re­moval is tes­ta­ment to Dig­i­cel lis­ten­ing to our cus­tomers’ feed­back and act­ing on it.

We val­ue the loy­al­ty of our cus­tomers and com­mit to do­ing what it takes to en­hance their ex­pe­ri­ence with us. Back in 2006, T&T fell in love with Dig­i­cel when we made con­nec­tiv­i­ty af­ford­able and ac­ces­si­ble, and we are dri­ven to reignite that pas­sion which was the foun­da­tion of our re­la­tion­ship.”