An­ge­lo Daniel Austin has been ap­point­ed as the Chief Ex­ec­u­tive Of­fi­cer of Xtra Foods.

His ap­point­ment took ef­fect on Jan­u­ary 1st, 2025.

In a news re­lease from the su­per­mar­ket chain, the com­pa­ny not­ed that Austin had over 25 years of ded­i­cat­ed ser­vice to the or­ga­ni­za­tion.

The com­pa­ny said, Austin, who had pre­vi­ous­ly served as mar­ket­ing man­ag­er at the su­per­mar­ket chain, "has played a piv­otal role in shap­ing Xtra Foods in­to a trust­ed house­hold name and a leader in the su­per­mar­ket in­dus­try."

The re­lease said, "Be­gin­ning his jour­ney with Xtra Foods as a young em­ploy­ee, Austin's ca­reer is a tes­ta­ment to per­se­ver­ance, hard work, in­no­va­tion and vi­sion­ary lead­er­ship. Over the years, he has worked in var­i­ous de­part­ments through­out the or­gan­i­sa­tion, gain­ing a com­pre­hen­sive un­der­stand­ing of its op­er­a­tions, cul­ture and val­ues.

"Ris­ing through the ranks, he has con­sis­tent­ly demon­strat­ed an ex­cep­tion­al abil­i­ty to align busi­ness goals with cus­tomer needs, en­sur­ing Xtra Foods de­liv­ers on its promise of ex­cel­lence."

Austin holds an MBA with dis­tinc­tion in in­ter­na­tion­al mar­ket­ing and brand man­age­ment from An­glia Ruskin Uni­ver­si­ty and he com­plet­ed the busi­ness an­a­lyt­ics pro­gramme at Har­vard Busi­ness School On­line. He is al­so a Fel­low of the Char­tered In­sti­tute of Mar­ket­ing (UK), "un­der­scor­ing his ex­per­tise in marke­ing, strate­gic man­age­ment and gov­er­nance.

Xtra Foods said, "Be­yond his pro­fes­sion­al achieve­ments, Austin has been the dri­ving force be­hind nu­mer­ous cor­po­rate so­cial re­spon­si­bil­i­ty ini­tia­tives, in­clud­ing en­vi­ron­men­tal beau­ti­fi­ca­tion projects, dis­as­ter re­lief ef­forts, com­mu­ni­ty and char­i­ty sup­port pro­grammes. His lead­er­ship re­flects Xtra Foods' com­mit­ment to not on­ly serv­ing its cus­tomers but al­so en­rich­ing the com­mu­ni­ties it calls home.

"This marks an ex­cit­ing new chap­ter in the Xtra Foods jour­ney. With Mr. Austin at the helm, we are poised to em­brace fresh op­por­tu­ni­ties, re­de­fine ex­cel­lence and shape the fu­ture of the su­per­mar­ket in­dus­try."

Austin al­so serves as a di­rec­tor on the board of TSTT and as a di­rec­tor of the Ch­agua­nas Cham­ber of In­dus­try and Com­merce.

Xtra Foods was first opened 59 years ago in Ch­agua­nas. It has since opened six lo­ca­tions across Trinidad and To­ba­go, in­clud­ing in four shop­ping plazas.

The su­per­mar­ket chain was found­ed by Leela Sukdeo Naipaul and her hus­band Sukdeo Naipaul.