A “proud Trini to the bone” vice-president and general manager of Flow Trinidad, embodies resilience, sheer determination and proud success, having coming through the ranks in the telecommunications industry and rising to hold one of the top positions.
A S. Joseph’s Convent Port-of-Spain alumna, Martin-Sulgan shared her journey with the Sunday Business Guardian as International Women’s Day was commemorated globally yesterday with its 2025 campaign theme “Accelerate Action”- a world-wide call to acknowledge strategies, resources and activity that positively impact women’s advancement and to support and elevate their implementation.
Having pursued a first degree in International Relations and Economics at Towson University in the US, Martin-Sulgan then went on to advance her studies in Germany and France obtaining an MBA and an MSC in International Business Development and Consulting.
“I began my career in telecommunications at one of the competitors (Digicel) where I worked for over eight years across the Caribbean (Cayman Islands, St Lucia, Haiti) mainly in the marketing and commercial area.
“After completing my graduate studies, I started my tenure with Cable and Wireless in 2014 in the Bahamas as the vice president of Mobile Operations for our sister company BTC (Bahamas Telecommunications Company),” the mother of two added.
In 2016, she moved to Barbados to take up the role of commercial director and then transitioned to a regional role of senior commercial director for one of that company’s market clusters that included Trinidad, Barbados, Curacao, St Marteen, St Lucia, St Vincent, Grenada and Dominica. Then, during the pandemic in 2021, Martin-Sulgan joined the CWC executive leadership team as well as became the first woman to lead the Trinidad business serving two roles as both a vice-president and general manager.
In sharing her experiences about the tech industry Martin-Sulgan described it as being “predominantly led by men,” and she therefore, needed to establish her “position around the table.”
“There were instances where it would be assumed I ‘couldn’t or wouldn’t’ understand, the odd occasion where things were ‘mansplained’ or that ‘I didn’t know what I was doing.’
“This of course, didn’t help with the feelings of inadequacy and insecurity that we as women battle when stepping outside our comfort zone. They were by far the biggest challenges.
“Breaking these barriers externally and internally were terrifying but I’m glad I persevered – signalling to those that look like me, you too can aspire to lead,” Martin-Sulgan said.
Along the way she quickly learned two things. Firstly a leader’s role is not to be the smartest person in the room and secondly, it’s actually a sign of strength to admit when you don’t have the answer.
“I’ve surrounded myself with an impressive team of colleagues form diverse backgrounds, each offering guidance and expertise in their respective fields. In addition, I have the unwavering support of both my direct manager, CWC CEO Inge Smidts, LLA (Liberty Latin America) CEO Balan Nair, and members of his executive leadership team who act as both mentors and sponsors helping me through my leadership journey,” she added.
While Martin-Sulgan’s career field has been historically, predominantly male-dominated, she said, however, there has been a significant shift toward greater inclusivity.
This positive change, she noted, reflected a broader commitment to breaking down barriers and creating opportunities for all to thrive and contribute.
“As we continue to embrace diversity, we are not only fostering a more equitable environment but also enriching our field with a wider range of perspectives and talents, which is essential for driving progress and innovation,”Martin-Sulgan added.
On a larger scale, she attested that more women continue to break the glass ceiling, adding that her company has been enabling this process across the region.
“I’m proud to say that we are consistently advocating for opportunity and inclusion for all. We believe that an inclusive workforce is a powerful driver of innovation and embracing inclusion leads to a more dynamic, resilient and forward-thinking organisation that is better equipped to meet the needs of our communities and customers alike,” she said.
On a more personal note, Martin-Sulgan spoke about balancing her hectic work schedule with that of being a wife and mother.
“Balance is such an interesting word. Indra Nooyi, former CEO of PepsiCo said work life balance is a myth. And I share that view. It’s about juggling priorities and recognising we can’t have it all, nor can we do everything at the same time.
“We should instead focus on what matters most and recognise that giving ourselves and those that work for us the flexibility of attending to our families, when the need arises, is the key to success. After all, we’re human first and employees second,” she said.
Martin-Sulgan also had some nuggets of advice for women, including single mothers, trying to build their careers in the world of work, while facing difficulties either from their male peers or perhaps feeling overwhelmed due to personal issues.
Firstly, practice self-compassion Martin-Sulgan stressed.
“The journey will be trying and down-right difficult at times but do not become your own worst enemy. Give yourself the same treatment as you would a close friend. Progress comes one day at a time but never give up.
“Lastly, surround yourself with those who want to see you succeed. These people can be male allies, friends, and of course family,” Martin-Sulgan emphasised.
Future plans
As far as Flow goes, Martin-Sulgan said the company continues to actively embark on an objective to deliver top class care and service to its customers.
“I’m excited about our plans to continue to deliver on these to surprise and delight them. For our staff, our main ambition continues to be that Flow should be a great place to work, be it through our employment policies, training and development programmes, and fostering a culture of inclusivity and appreciation that make us a great place to work,” Martin-Sulgan added.
She noted her own plans include to keep driving the business forward, improving every day as Flow brings its promise to connect, care and commit to all its stakeholders.